Develop an Outreach Plan
How will you let everyone know the school will be using Turnitin? We'll walk you through key steps in developing an outreach plan, provide some supporting content, and bring up some often overlooked considerations.
Develop a plan for training instructors and staff how to use Turnitin. How frequently will you conduct training sessions and who will be conducting these trainings.
Develop a timeline and plan for how you will be letting instructors and students know about Turnitin.
Create emails, announcements, and supporting communication assets like webpages, flyers, posters, etc. We'll share you templates and samples that you can use.
Step 1: Develop a Training Plan
Develop a plan for training instructors and staff how to use Turnitin.
How frequently will you conduct training sessions?
The following is simply advice on structuring and planning for training sessions.
If your institution regularly conducts training on new software and technology, you may have your own way of training. In the subsequent section on how to conduct training, we'll offer some practical advice and customizable Powerpoint presentations.
We recommend two types of training sessions. The first is an information session about Turnitin covering basic functionality and benefits. The second is a more hands-on approach of walking people through as they follow along. You can conduct these two types of sessions together or as separate events.
It is recommended that you offer these sessions at multiple times and dates to accomodate varting availability. This content can be presented very as a web-based training—recorded and made available if possible.
Who will be conducting these trainings?
If you have skilled technology trainers on staff, these are typically the best people to conduct Turnitin training. Other personnel types that commonly conduct training are media specialists, librarians, technology staff, and instructors that have prior experience with Turnitin.
If you are not able to conduct your own training sessions, Turnitin offers live walk-through webinars with a Turnitin support specialist six times per week. Click here to view schedule.
Step 2: Develop a Communication Schedule
Develop a timeline and plan for how you will be letting instructors and students know about Turnitin. Timing may vary based on the time of year
Sample Communications Schedule
- 4 weeks before semester: Send Informational Email (see samples in next step)
- 3 weeks before semester: Send Training Email 1
- 2 weeks before semester: Send Training Email 2; Conduct Training 1
- 1 week before semester:
Step 3: Create Emails and Assets
It's time to create some of the email communications along with any supporting documentation or promotional material to get instructors and students excited and informed about Turnitin.
The following topics should be covered in this meeting. Use the accompanying slides, videos and handouts to guide your team through the planning process.
Turnitin Communications Guidelines
Here are some guidelines for how to communicate with and about Turnitin. Please adhere to them to maintain consistency when communicating about Turnitin online, in print, and in public. Download the branding guide or follow these highlights:
- The name "Turnitin" when typed or written should be spelled with a capital 'T' and without hyphenation. Common improper text use include turn-it-in, TurnItIn, Turn-it-in, turnITin, and turnitin.
- When using the Turnitin logo:
- do not distort the logo by stretching or skewing it.
- do not pixelate the logo by making the logo larger than the file is intended.
- do not change the colors of the Turnitin logo.
- do not change or remove the white background of the logo.
- If you want to use the logo on a colored background, use a single color logo (black, white, Turnitin Red, or Turnitin Blue. Email firstname.lastname@example.org to request alternate logos.
- do not decorate or cover the logo in any way. This is not a Google doodle.
The following logos can be used for training and promotional purposes and are subject to the rules stated above and in the Turnitin branding guidelines.
The following sample emails can be used as templates for your communications. Turnitin customers are free to use and share these templates:
Example Web Pages
Many schools choose to host a dedicated webpage(s) about Turnitin. We have videos available that you can embed in your site, and you are welcome to link to resources at Turnitin.com. Below are some Turnitin pages created by some of our customers:
Step 4: Launch Communications
Once you've scheduled your training dates, created a communications schedule, and crafted some alluring emails, its time to put your communications plan into action.
Some final considerations and tips:
- Test that your emails are delivered and displaying properly in most popular mail clients including: Outlook, Mac Mail, Gmail, Hotmail, Yahoo! Mail, and others that are being used by faculty and students.
- Make sure your mailing list is accurate.
- How will you be sending these mass emails? Through a mailing service, mail merge, or a bulk BCC?
- Are all the links working in the email and on your website?
Looks like you're ready. Fire away!